Gini Mascorro
“Champion and cheerleader for under the radar artistry and brilliance, former radio programmer, music advocate, curator, podcast editor and producer, copywriting ace, and ever-evolving walking encyclopedia of music, film, and the North Texas cultural tapestry.”
PROFESSIONAL EXPERIENCE
WICKED APPLE MEDIA February 2023-May 2024 Dallas, Texas
Podcast Producer & Editor, Documentary Researcher & Writer, Talent Booker for Jack Ruby’s Saloon
▪ Podcast producer and editor (Jackalope Tales, The Flipflop Experience, Autism Unplugged, Trip Tease, People Pursuing Passions)
▪ Wrote copy for podcast and press releases, partner websites, and marketing department
▪ Scheduled artists for Jack Ruby’s Saloon
▪ Documentary researcher, interviewer, and writer for projects on the Japanese Garden in Fort Worth and the Cullen Davis trials
▪ Film production assistant, scheduler, location scout
KKXT-FM 91.7 November 2009-November 2022 Dallas, Texas
Music Director, Evening Host
▪ Core member of KXT inception, planning, and implementation team
▪ Worked closely with the Program Director to manage and create station content
▪ Generated and scheduled playlists for 100+ weekly hours of locally-hosted programming
▪ Screened, reviewed and made determination on prospective airplay and placement in rotation
▪ Collected and compiled music data to prepare customized reports for programming decisions (SoundExchange quarterly reports, weekly spin reports)
▪ Conducted weekly music meetings with team to audition music and share feedback with industry reps
▪ Helped champion and break new and rising artists from the local, national, and international sphere (Leon Bridges, Portugal. The Man, Danielle Ponder, Wet Leg, Abraham Alexander, Joe P, Jack Barksdale)
▪ Developed, cultivated, and maintained relationships with artists, record labels, executives, promoters, and local music community members
▪ Hosted the KXT evening show
▪ Contributed to public relations initiatives through social media, and fielded listener inquiries
▪ Wrote short and long form pieces for the KXT blog and NPR Music’s Heavy Rotation series
▪ Curated and hosted What’s New along with other specialty shows for holidays, end of year best of lists, artist memorials
▪ Researched, produced and interviewed artists for KXT Live Sessions
▪ Booked artists and managed video releases for KXT Live Sessions
▪ Point person for music copyright and licensing guidelines
▪ On-air talent for three annual fundraising campaigns
▪ Represented KXT at station and community events, and industry conferences
▪ Worked closely with marketing and events team for station and member events
▪ KXT critics’ choice picks: Dallas Observer’s Best Radio Station of 2010, 2012, 2015 (Readers’ Choice), 2016, and 2019.
▪ DallasNews.com's Best Radio Station of 2012 - Reader's Choice Poll
▪ FMQB NonComm Music Director of the Year 2022; Nominee for 2014, 2015, 2016, 2017, and 2019.
KERA-FM 90.1 1999-2009 Dallas, Texas
Arts Editor & Producer, Engineer & On-Air Talent
▪ Produced daily on-air arts events calendar; edited online events calendar; served as liaison with area arts organizations
▪ Participated in on-air fundraising campaigns
▪ Wrote promotional copy for radio, TV and station-related programming events ▪ Engineered and supervised daily talk shows: The Evening Talk Show with Rick Vanderslice, The Glenn Mitchell Show and Think with Krys Boyd
▪ Produced live call-in program The Evening Talk Show with Krys Boyd (2001-2002)
▪ Substitute host for Sunday night music show, 90.1 At Night, as needed
Metro Networks/Westwood One 1995-2000 Dallas, Texas
Producer & Traffic Reporter
▪ Reported and produced drive-time traffic for Dallas/Fort Worth area radio stations, including 1310 Sports Radio (The Ticket)
▪ On-air talent for both radio and television affiliates as needed
USA Radio Network 1995-1996 Dallas, Texas
Producer, Editor & News Anchor
▪ Wrote and anchored timed news segments for hourly broadcasts
KNTU-FM 88.1 1992-1995 Denton, Texas
Promotions Director, Evening Jazz Host
▪ Produced late-night music show at the University of North Texas' Jazz station, voiced newscasts and arts event spots; organized promotions; maintained traffic logs
▪ Coordinated production, design, and distribution of station program guide; wrote copy and press releases for broadcast and distribution
“The 13 years I worked with Gini were professional, productive and FUN! She’s incredibly detail oriented, knowledgeable and dedicated as a music and radio aficionado!”
“Gini has been an integral part of my promotion and marketing business for over a decade. She has a clear understanding of what works on the radio by understanding what works in her market, knows how to engage her audience, and how to be their trusted curator.”
“I’ve had the distinct pleasure of working with Gini Mascorro for over a decade throughout her tenure at KKXT in Dallas while serving as both National Director and Head of Promotion at Glassnote Records.
Gini quickly became one of my favorite people to work with at radio because she always displays a can-do spirit, and possesses that special characteristic of simply being a pure music fan that you can geek out with.
From helping our label expose new talent from the likes of Jade Bird, GIVERS, Madisen Ward & The Mama Bear, The Teskey Brothers, and Silvana Estrada, to helping launch new music from career artists such as Mumford & Sons and Phoenix, Gini has always been someone that I consider in the artists’ corner while also maintaining the goals and integrity of her radio station. ”
“A conversation with Gini, and I’ve had many, is always an adventure. Her knowledge of radio and music is vast, and her talents as a broadcaster speak for themselves. She is a gifted communicator.
Her work at KXT was admired by all of us in the music business, and her respect as a Music Director was shared by everyone, including the musicians that encountered her, as well. She is simply one of the best to work with.
Gini is also a fountain of creative ideas, and she can implement them with amazing efficiency. Innovate and execute...that’s what she does.”
EDUCATION
The University of North Texas, Denton, TX Texas Bachelor of Applied Arts & Sciences
Radio/TV/Film, Media Development, Anthropology
PROFICIENCIES
Descript
Music Master
RCS Selector
Adobe Audition
Fundraising
Excellent written, verbal & editorial skills
Microsoft Office
Basic HTML